SHEA APARTMENTS ACHIEVES TOP 5 RANKING IN 2024 ORA POWER RANKING FOR DIVISION III
For the second consecutive year, Shea Apartments has secured a coveted spot in the top 5 of the ORA Power Ranking for Division III. This prestigious ranking, recognized throughout the multifamily industry, highlights companies that excel in online reputation management, customer satisfaction, and overall resident experience. Shea Apartments ranked #2 in the nation with an ORA score of 87.82.
The ORA Power Ranking, short for Online Reputation Assessment, is a national ranking system developed by J Turner Research. It evaluates the online reputation of multifamily properties based on reviews from multiple review sites. For Division III, which includes companies with portfolios of 10,000 to 19,999 units, this ranking is a testament to superior property management and resident care.
“At the heart of Shea’s success is a resident-centric approach,” commented Josh Harnett, Senior Vice President of Shea Apartments. “The entire team - from onsite to corporate - is committed to gathering resident feedback, winning high marks for customer satisfaction, and continually improving our service standards. Shea Apartments has earned the trust of its residents and a reputation for five-star living in communities across the portfolio.”
A FIVE STAR SUCCESS STORY
“Five years ago, Shea Apartments made the decision to focus on Google reviews, and it has paid off immensely. As a portfolio, we have grown from 500 reviews to over 6,000 reviews, skyrocketed our average rating from 3.40 stars to 4.60 stars across the board, and in 2023 we were named NUMBER 1 IN THE COUNTRY in our division for best online reputation by J Turner Research,” said Audrey Hughes, Senior Digital Marketing Manager.
Entering its fifth year in 2024, the reputation management program has propelled Shea Apartments steadily toward the company's current Top 5 in the Nation ranking. Prior to the program's inception, Shea Apartments did not appear among the top 25 companies in the annual Division ORA Powering Ranking. In 2021 and 2022, Shea Apartments as a company as well as multiple Shea Apartments communities, began appearing among the top rankings for both Division and Elite ORA Rankings, with 2023 being the year they clinched the top spot.
“We've accomplished so much, and it's all thanks to our Shea associates who have been dedicated to earning five-star reviews for world class, personalized customer service,” commented Josh Harnett, Senior Vice President at Shea Apartments. “Shea Apartments' online reputation - all the reviews and ratings submitted by our customers - is a direct reflection of the personalized and dedicated care that our teams show throughout the leasing and resident experience.”
"Companies recognized in our annual division ranking have maintained a sharp focus on providing a stellar resident experience. When residents genuinely appreciate their apartment community, it translates into big gains in online reputation as reflected in the high ORA scores," said Joseph Batdorf, president of J Turner Research.
ORA ® (Online Reputation Assessment)
J Turner Research pioneered the ORA® statistical model. It aggregates and analyzes online ratings for any community that receives them. The model includes ratings across a complete list of review sites and ILSs to generate a single score on a 0-100 scale that is easy to monitor, rank, and improve.
J Turner Research introduced the Division ORA® Power Ranking in 2019 to recognize management companies of all sizes for excellence in online reputation management. The companies are ranked based on their Online Reputation Assessment (ORA®) score—the multifamily industry standard to measure and benchmark a property/company’s online reputation. The Division I list—Top 25 of the NMHC Top 50 companies—was announced earlier in May 2023.
The Divisions include Division II – companies that manage between 20,000 up to 33,887 units, Division III – companies that manage between 10,000 to 19,999 units, Division IV – companies that manage between 5,000 to 9,999 units, and Division V – companies that manage between 2,000 to 4,999 units. The unit cut-off for each Division was determined based on the portfolio data obtained from Smart Apartment Data in June 2024.